Annabel advises clients on ethics and organisational culture in an AI-driven future workplace and its role in building trust in a digital economy. She co-founded LSE FORGOOD, advising corporate clients on ethical applications of behavioural science, and ‘Conversations on AI’, a cross-sector tech ethics network. She also leads on AI ethics, organisational culture and ethics-by-design for Brave Governance and Co-Labs Global.

Previously she spent over 20 years building institutional businesses in asset management at companies including Barings and M&G. She serves on the City of London Corporation’s ‘Women Pivoting to Digital’ taskforce, the Trustee Board of Clore Social Leadership, and the advisory committees of Blueprint for Better Business and the Institute for Business Ethics. She has an MA in Philosophy and AI, an MSc in Behavioural Science and is a CFA charterholder.