Ethics & innovation
Ethics for the future.
Drive growth and reduce risk with products and services that are responsible by design: stay ahead in an ever-changing environment.
Ethics ensures that progress is built on responsible foundations – and the future depends on progress.
We help you leverage ethics for greater agility, develop better decision-making and build a culture supporting responsible innovation practices.
Recent challenges
Work
How do we build responsible foundations?
We worked with Google to identify the drivers, barriers and incentives to responsible innovation in the start-up and SME innovation ecosystem.
Work
Pioneering technology, responsibly
We helped define ethical guiding principles for use of technology at Salesforce. Applying these to live business decisions helped establish an ethical framework for future decisions.
Working with Principia on Responsible Innovation gave us rigorous insights into the ecosystem of start-ups and SMEs developing artificial intelligence. I am looking forward to our ongoing work on how Google can best support start-ups and SMEs to contribute to a more ethical ecosystem.
A different perspective on ethics & innovation
What we are thinking about…
