Ethics & innovation
Ethics for the future.
Drive growth and reduce risk with products and services that are responsible by design: stay ahead in an ever-changing environment.
Ethics ensures that progress is built on responsible foundations – and the future depends on progress.
We help you leverage ethics for greater agility, develop better decision-making and build a culture supporting responsible innovation practices.
Recent challenges
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How do we build responsible foundations?
We worked with Google to identify the drivers, barriers and incentives to responsible innovation in the start-up and SME innovation ecosystem.
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Pioneering technology, responsibly
We helped define ethical guiding principles for use of technology at Salesforce. Applying these to live business decisions helped establish an ethical framework for future decisions.
A different perspective on ethics & innovation
What we are thinking about…