Demand Generation & Sales Enablement Specialist

Location: UK-remote; US-remote; EMEA-remote

Employment Type: Part-time, estimated 3days/week

The Role

Principia, the leading global advisor on ethical business, is seeking a specialist to support our demand generation and sales activities.  This is an exciting opportunity during a period of growth for someone seeking a flexible work opportunity, supporting senior leaders to generate demand for Principia’s services, provide materials for clients and manage CRM processes. This role requires a unique blend of marketing expertise and a deep understanding of sales enablement, tailored to Principia’s strategy. 

Key Accountabilities

Sales Enablement:

  • Create and maintain sales enablement materials including proposal templates, pitch decks, case studies, and thought leadership content that grows Principia’s brand and profile.
  • Identify and rollout best practices for the effective use of sales collateral to drive successful client engagements.
  • Work closely with the Principia team to identify opportunities for process improvement and provide actionable recommendations to drive revenue growth.
  • Maintain the CRM system and support senior leaders with reminders and progress updates.
  • Track and report on the effectiveness of sales enablement efforts, including the impact of tools and resources on the sales process.

Demand Generation:

  • Develop and execute targeted demand generation campaigns in line with Principia’s content strategy to attract clients seeking ethical consulting services, utilizing channels such as email marketing, content marketing, social media (Linked In), and industry events.
  • Collaborate with client teams to create insightful content that resonates with organizations looking to enhance their ethical practices and navigate complex ethical dilemmas.
  • Monitor and analyze campaign performance metrics, using data to refine strategies and improve lead quality and conversion rates.
  • Manage lead generation activities and ensure effective lead nurturing through personalized follow-ups and automated workflows.

Essential Skills

  • Proven experience in demand generation, digital marketing, or sales enablement, preferably in a consulting or professional services environment.
  • Excellent written and verbal communication skills with the ability to craft compelling messages for diverse audiences and write website content.
  • Excellent PowerPoint skills essential, with experience creating pitch decks and case study materials.
  • Strong understanding of marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).
  • Familiarity with consulting sales processes is a plus.
  • Creative problem-solving skills and a proactive approach to optimizing campaign performance and sales processes.
  • Ability to work proactively, independently, manage multiple projects simultaneously, and meet deadlines.

Qualifications

  • Bachelor’s degree in marketing, Business, Communications, or a related field, or equivalent work experience.
  • 3+ years of experience in demand generation, sales enablement, or a related role.
  • Experience with B2B and/or for consultancies preferable. 

To apply

To apply, candidates should send a CV along with an email explaining why you are applying for this specific role and highlighting the key skills and experience you bring, to Vicky O’Kell[email protected]

You must have the legal right to work in the country you are a resident of. Day rates will be negotiated depending on skills and experience, and working hours/days mutually agreed upon with the successful candidate.

Closing date 17 November 2024. Due to expected volume of applications, we will only contact you if you have been shortlisted for interview. 

About us

Principia Advisory is the leading consultancy on organizational ethics, working alongside global organizations to guide them through some of their most sensitive and significant challenges. 

Founded in 2014, Principia Advisory works with clients across business, government, NGOs and the military to strengthen the foundations of ethics and responsibility, drawing on cutting-edge academic research and practitioner experience driving culture transformation across complex organizations. Through embedding ethics into strategy, and by focusing on the drivers of ethical conduct and decision making, we help our clients shape trusted, values-based relationships.  

We work with boards and senior leadership teams to provide rigorous data-led insight and clear strategic direction. We shape and implement complex culture and organizational transformation programs, often at the moment of most acute stress and scrutiny.  

Principia Advisory is proud to be an equal opportunities employer. We have a values-based, ethical culture, and we celebrate diversity. We are committed to creating an inclusive environment for all our employees and contractors. We offer a flexible, remote working arrangement that is mutually agreed upon.